Sunday, January 4, 2009

Movie Tech Review: 3D

Checking out the previews now feels a little nostalgic. In lieu of the last several year's typical trailers (where the last few scenes flash by so many times that I fear I'll swallow my tongue, though I digress) I've seen a number of movies that will be in 3-D.
I like the feel of these trailers: they don't try to act like 3-D is something new, since it's been around since 1922 in some form. They make the trailers feel more like your watching coming attractions from the '50s or '60s, with as much coverage of the experience, crowd reactions, and the like as the movie itself. And with movie prices as high as they are (spawned almost entirely by the industry, not from the theaters, have no doubt) I think that an "experience" is exactly what movie-going should be.
With the rise of in-home theaters amid falling HDTV prices and superior sound equipment, you can see a movie in all its splendor right in your bedroom. But having an axe thrown at you by a twenty-foot-tall psycho killer and having it zip past your head is something only 3-D theater can provide.
That said, as anyone who has seen these previews may have noted, these movies require special glasses. These are not - I gather - going to be the universal type, either, but rather reflect the same moronically proprietary gear a la cell phones chargers, memory cards, etc (see Sony). If that's not the case, please let me know by posting a comment.
It would not surprise me in the least to see an added $2 - $5 charge for a pair of glasses on top of the already increased (albeit justified) price of a 3D movie ticket, only to see the glasses rendered worthless at film's end.
If each film has it's own type of glasses and all others will fail to work, then the issue there is twofold: one, while we are pioneers of waste already, this will further solidify our disposable battery, Styrofoam plate hypocrisy - seeing as how we like to think we're going green. Two, environment aside, this would ultimately hurt sales once the novelty of "new" 3D has worn off.
However, if you have only a handful of 3D glasses types and allow viewers to save a few bucks by bringing their own, but also sell them at the theater then everybody wins. (Too, I see a wave of "hacked" glasses with inter-changeable lenses coming soon to a Web site near you). The ultimate slap in the mug would be if theaters had a higher price for a 3D movie, made you pay for proprietary glasses, and then had recycle bins just outside just so they could appear green, only to sell the same glasses to more moviegoers. I remember watching Michael Jackson's Moonwalker at Epcot, and - while it wasn't cheap - they simply gave you the appropriate glasses and then collected them at the end of the movie. Hopefully theaters will go that route.
Though several production companies have pledged 3D support and as novel as 3D is, I don't see 2D going anywhere real soon. There's too much cost associated with theaters preparing for "going 3D" and no real accurate projections as to how consumers will go for it. On the plus side, when tickets are anywhere from $15 - $20 a pop, maybe that jerk that's always sitting behind me talking will decide to go to a coffee shop instead.

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